Audience Research

This was some small research I did using Google to search what interests people have who are into indie rock music. I looked at previous surveys that had been completed to see what people of a particular age group liked and what interested them. This allowed me to find out more about my target audience and what I should aim to possibly include in my video, such as certain styling with costume or mise en scene that would be attractive to my target audience.

Location Contracts

These are my locations contracts. These are needed as I have to gain permission from someone who either owns or has authority over a public place or location. The use of these contracts not only gives me permission, but  allows me to film of a specific date and time.

Magazine Advert Draft

This is the first draft of my magazine advert for my CD. I have used an image from google as an exmaple of the kind of image that I want to be included on my magazine advert. I would like to use a similar image such as a smashing bottle as I think it resembles my music video theme of alcohol and how some people may see this as a form of 'medicine' to help with pain and troubles. I decided to have a black and white colour scheme for my advert as I think this makes the advert more visually appealing. The fact that the image of a smashing bottle is quite unusual and captures the eye, I think the use of colour would not be highly neccesary. The white font on the black background also makes the font easy to read. I have decided to use minimal font on my advert so that the reader can quickly gain the vital information they need. In this case the band name, the album name, and the fact that the album is now available to buy, which can be identified at the bottom of the advert in large letters.  I included a quick rating from two music magazines as this would entice people to buy the CD because other people would recommend it. Music magazines are reliable sources to give quotes as they have a lot of experience with working in music and therefore people would believe the qoutes to be justified.  At the bottom of the advert I included a website to the bands page and a link to the album page. This is not a real website, however I used it in my magazine advert to make sure it looked realistic as many magazine adverts have the band/artists website on the adverts so that audiences can find out more information. I have also included the advert draft in a landscape format.

Production Log 10

I have now finally completed my story board and have a clear idea of what I want to include in my music video. However after speaking to my class about my idea, it has become apparent that some people think that a constant split screen may be slightly hard for audiences to look at and understand. This is also due to the fact that both sides of the split screen will have very detailed story's happening and may also be very difficult to film due to timing. Each scene would have to be symmetrical for it to look aesthetically pleasing to the audience, and I feel this may be beyond my capability. I do still wish to experiment with split screen, and do wish to use it in my music video, but instead of having it throughout the whole video, I may use it at certain parts to show two different characters.  I am also starting to consider that I should only use one character, due to the fact that my song is very bold in terms of lyrics and I want my audience to be able to concentrate on both the music video and the lyrics of the song as this will create a strong emotion and visual appearance. My current thought is that I will film a music video based on one character, following the story that she seems to live a happy party lifestyle until a sad event happens (such as a breakup with her boyfriend) to which she then drinks an excessive amount of alchol which causes her to pass away/ become seriously ill.  This would still have a moral basis, yet I think this would allow the audience to experience an emotional attatchment to the video.

I have created a mood board which helped me to visualise a range of ideas for my music video including styles for advertising and my digipak, outfits for the music video, and props. I also sent my letter of permission to the bands record company asking if I would be allowed to use the song for my muisc video. If the letter is declined, I will keep the same idea for my music video but find another suitable song.

I have booked camera equipment for this week thursday and friday and for over the weekend. I hope to take photographs of my chosen locations for filming and maybe also include some images of the props that I wish to use in the music video. I would like to start filming either this week or next week as I will be unable to film during half term. I may be delayed with filming, however I would rather have a set idea on the storyline before filming. Therefore I am having a slight time delay due to changing my idea slightly.

Mood Board

This is a moodboard that I have created. I think that this has helped me to get an idea of the genre of the music that I am using and also the visual aspects of what my video may include. This has also helped me find certain fonts and styles that other indie artists have used to advertise their albums which would help me create my digipak and magazine advert. I have included a few images of the band to get a feel of what their style is and what imagery they use in photographs. I have included some outfits and shots that I think I would use in my music video. Overal the mood board has given me more ideas for my music video and has influenced things such as clothing and props that I may use, as well as certain shots for my music video. It has also helped me generate ideas for photographs for my digipak and magazine album.

Letter of permission for use of music

Permission Letter

I have written a letter to Daughter's record label asking permission for me to use their song 'Medicine'. I have sent this letter to 4AD (the record label) as it is usually the record company that owns the rights to the song and therefore would be the ones to allow me permission to use it for my video. Hopefully I will hear back from the company, however it is unlikely that I will not due to how likely the company is most likely to be. I will proceed to use the song for my video if I do not hear back from the record label, as I have assured them that I will not be copywritting the song or music and that it is being used simply for educational purposes. However I still thought it would be right to ask for permission first, as if they were highly against me using the song, I would have to find another one.

Medicine Story Board and Shot List

Medicine storyboard from katiecurrant


This is my story board which also includes my shot list per each scene. Next to this I have also written what is going on during each shot, so that when it comes to filming I can remember what I was trying to show during the shot. I have already thought about changing some scenes and shots, and I have realised I have missed a few shots that should be included to make the video flow more easily, however I will add these in during filming.

Production Log 9

I have now finally drawn my story board for my music video. However I need to finish by adding in the timings to work out how long each scene will be and what type of shot I will use with the camera. During filming, I may decide that one shot may suit the clip better than another, and might decide to change it. Therefore my story board is only to give me an overview idea of what should be happening and when. I will write what is going on in each shot and scene to help me film on the day, so that I know what I should be filming and when. This will also help me when editing, as I may decide to film different scenes at different types rather than in order. So the story board will help me to place scenes at the right points.

My next stage is to create the shot list. Which I should have done by the end of next week. I have also started creating my magazine cover and digipak for my CD.

Music Video Theory