Research into the band/artist

Here I have made a Prezi which includes information on my chosen artist/band. I think that this research has helped me understand my chosen song better as I now know more of the background of the band and as to why they write certain styles of music. The are an indie folk band so this may help me choose my target audience to base my video on. I have looked at other songs as well as music videos that have already been made for songs of Daughter's.

Proposal

Music video proposal

This is my proposal for my music video. I have included the aspects of representation, media language, genre, narrative and audience. Its fairly similar to the sheet that I drew and posted on my blog however I have now added how theorist's and their theories have a role in my music videos. And hwo I will use these to influence my video.

Production log 5 / Finalising my music video idea

 

 This is my finialised idea for my music video. I have now chosen my song and have selected a basic idea with a beginning middle and end to it. I have considered what genre, representation, media language will be used, as well as which audience I plan to be aiming my music video at. My narrative is based upon the lives of two different people who first appear to be quite similar but then the audience is then able to see that they are living with different problems in their lives. The story is that one has a problem with alcohol (although does not really see the issue and continues to enjoy the party lifestyle of a typical teenager) whilst the other character (also a teenager) is going through cancer. The video will be split screened so we can see their lives in symetry. I want things to be mirrored in their lives but with different aspects. For example in one scene I want the alcholic character to take a swig of drink whilst the cancer character takes some pills with a glass of water.  Scenes like this will continue throughout their day. In the end I want to end the video with the alcholic having a bad event happen in her life such as a split from her boyfriend and then passes away from over drinking or drug use. However the cancer patient receives good news as her cancer is terminated and she wakes up ready to start a new day.  The narrative is quite sad but I think that it could describe many different morals and has many mini narratives within one.  I either plan to make the one who drinks an alcoholic or just a typical party animal to fit in with the typical stereotype for teenagers. This is so that it could appear her life is all great and fun whilst the cancer patient has to suffer through a bad time and is not so stereotypical as many people don't expect to see teenagers with cancer. Therefore in the end the tables can be seen to turn, and the girl who seems to be having the better life ends up going downhill whilst luck comes to the girl who respects her life more.

 

 

 

Production Log 4

This week I have been looking more indepth into the music industry itself. I have done this by investigating different music labels. This was helpful as it allowed me to learn more about current artists as well as some I had never heard of before. Not only this but it helped me to see how artists are shown in the media via the labels websites.

I have also started to narrow down my ideas for my music video as well as potential songs I could use. A friend of mine is in a band who writes their own music and I think it would be interesting to use one of their own songs. They have already said that I have permission to use one of their songs and use them in my music video. However I will clarify this in writing if I do decide to use the band and their music. At the moment I am thinking of either using the band to do a performance and narrative based music video, or using a really slow song by Daughter and doing a simple narrative/split screen. The narrative being one character is shown in one screen to be young and partying like  a typical teenager, whilst the other screen shows a girl of a similar age but she finds out she has a very bad illness (cancer). We see how they both live their lives, the girl on the left having fun whilst the girl on the right is clearly upset struggling through her situation. In the end, their is a role reversal where the girl on the left ends up getting some bad news or ends up in a bad situation whilst the girl on the right is cured of her illness and continues to live a happy life.

I am finding it harder to decide/create a narrative for my performance/narrative based video. I want to choose a narrative that is not used all the time. Such as a break up between girl and boy, however these do tend to work very well with audiences as they can relate to this situation and songs can fit to this situation. I will continue to note down any narrative stories when they come to mind and try and decide what would be most do-able and look the most professional in the end once completed.

Research of exisiting music labels

Research Into Existing Music Labels

 

Below is some research that I have done into existing music labels/ Recording companies. This is helpful as it shows more indepth information on the music industry and how it works. This is good to know as I am making a music video myself and would have to consider whether it would appeal to music labels and other audiences. Music labels are can what make or break an artist, so they are highly relied upon. By looking at these labels, I have seen how they advertise artists and how they promote them. Such as displaying each one on their own websites. I feel I now have a better understaning of the music industry which is beneficial to this task.

Videos I admire / Inspirtation

In this video I have gathered some footage of videos that I like and think will help me to create my own video. I have also said what I have liked about them so that I might be able to use a mixture of ideas to come out with a final proposal. I found that this was really helpful as it has made me more clear on what type of video I would like to do, where as before I simply looked at videos I liked rather than specific ideas I would like to consider using in my own video.