Tuesday, 4 February 2014
Adjustments between second draft and completed video
This is a comparison bewteen my second draft known here as "final" and my completed version. The 'final' version is on the left with the fully completed video on the right. This is just to show the small changes I made between the two. I did not make any more changes to the final video other than what is seen in the video on the right. The main thing that I did was adjust the performance based scenes so that the mimming was more in time to the music and therefore looked more realistic. I also made one of the scenes pan up rather than having a still shot to make the clip more intense and capture the audiences attention.
Monday, 3 February 2014
Production Log 18
I have now completed my digipak and magazine adverts after looking at my audience feedback. I decided to experiment with different fonts as my audience did not feel that century gothic suited the style of the digipak and adverts. After trying out a few different fonts, I decided that Times New Roman looked the best and was the font that was recommended most by my audience. I thought that this font was still nice and simple, yet had a bit more style to it compared to century gothic font. I decided to add some logo's of digital download sites to the magazine adverts including iTunes, Spotify and Amazon MP3 as I thought this made the advert look more realistic as this is a common convention of music magazines to promote where the album can be bought from. I also took the advice I was suggested by audience, to make a version where the advert and digipak is in black and green. I think that using two different versions also influences the theme of my narrative of positive and negative decisions, positive being influenced by the colour version whilst negative is shown by the black and green version. This also creates diversity within letting an audience have a preference rather than one style. Another piece of advice I took on board was moving the artists paragraph on the digipak down to the bottom left hand corner rather than the top so not to cover the branch. I think that this makes this page of the digipak more appealing as you can see more of the tree branch and the writing can be seen a lot more clearly. On the front of the digipak, I removed 'Medicine' from underneath the bands name as suggested as medicine is seen on the label within the bottle. My audience suggested it should only either be on the bottle or under the bands name rather than twice. I think that the new simplistic style of just having the bands name at the top makes the image more bold and due to it highly linking with the video, I think it is important for the image to be the most visually eye capturing thing on the digipak. Making the bands name slightly smaller has also influenced this. One last touch I made was reducing the amount of black at the bottom of the last page of the digipak. This was also recommended by my audience. Once again more attention is drawn to the images whilst the track list is still clearly visible which is what I would want, so I am happy with this outcome. The only thing I did not change that was recommended was the images I used on the digipak. I feel that my images clearly represented my music video and did not feel that they needed changing due to how visually capturing they were. Overall my audience seemed happy with my changed and I valued their feedback.
Saturday, 1 February 2014
Medicine out takes and issues I learnt when filming
This video shows some of the out takes that I could not include within my video. This has taught me that filming is more difficult than it looks and that it take a lot of filming before the right shot is created. I experiemented a lot with shots and this made me have a lot of footage at the end.
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