KatieNorris media G324
Friday, 7 March 2014
Tuesday, 4 February 2014
Evaluation Question: How effective is the combination of your main product and ancillary texts?
How effective is the combination of your main product and
ancillary texts?
The main idea of my music video was to have a strong narrative
that included a moral that was aimed at an audience. This was about emphasising
the impact of drinking, and how this problem is mainly about young adults who
take their life for granted. The song I used for this is called Medicine,
however instead of being literal about this term; I used alcohol as the key
idea, as some people drink as a way to relieve stress and would consider it to
be beneficial for any troubles or emotions. I wanted to use this through out
both my video and ancillary texts.
Within my digipak, I think that my ancilliary texts are quite professional in a sense that they display the right information needed. It is important to show the correct and useful information on a digipak. This included things such as where to download the song from, the ratings it had received and most importantly the name of the artist and album name. This makes my ancilliary texts effective by serving their purpose by being an advertisement and letting people know about the album. Linking this to my music video, would allow people to relate to the adverts and know what the advert is trying to sell.
Evaluation Question: How did you use media technologies in the construction and reseach, planning and evaluation stages?
How did you use media technologies in the construction
and reseach, planning and evaluation stages?
Media technologies have ultimately allowed me to create my
products. One key use of technology has involved the use of computer software.
Social networking sites such as FaceBook enabled me to access a wide audience to view my work and my music video. I mainly used this to get feedback on my work as using FaceBook allowed me to share the link to my blog and video so that people could view my work from their home. A link to the surveys I had created enabled me to quickly gain feedback as many people use FaceBook and therefore were able to access this survey.
By using a Canon 500D DSLR, it was really easy to record my music video. I also used this camera when taking my photographs for the digipak. I found using a digital camera really simple and it also saved time compared to using perhaps an older camera that might not have been digital. This is because as soon as I filmed a piece of footage or took an image I could view it on the screen of the camera to see if it was to the standard I needed. Compared to a film camera, this is was very practical as I did not have to wait for any film to be produced. Thus reducing chances of errors as I may have had to wait a day or so to see if the footage or image was correct. These cameras also allowed me to save my pictures and footage onto an SD storage card which I inserted into the camera. The use of an SD card allows me to easily transport my footage and share it easily. I simply had to plug the SD card into a card reader which I then plugged into the computer and I was able to view what I had taken on the camera via the computer. Thsi meant I could save and move files easily without any hassle, saving time and space. Changing camera lenses also enabled me to gain different styles of footage or photographs which enchanced the quality of my work compared to just using one single lense. For example I used a 50mm 1.8 prime lense for pictures and shots that needed to be of high quality, and a 18-55mm Zoom lense for shots that needed to zoom in or out. This ensured I got the perfect shot or photograph for my work.
Through out the whole of my research and production, I posted all of my work onto a blogging website known as 'Blogger'. I found this a really ideal method of demonstrating my work as it is easily accessible to people around the world via my blog website. The idea of a blog also gives my work a sense of creativity and personal quality which I do not think would have been possible by using say a paper print out version of my coursework tasks. Even simple things like viewing my final video are made to look more professional by being able to view it via the link on my blog rather than having it saved on a dvd or cd. This also allows for more people to view my work as if it was saved via another method (such as a dvd) it would be harder to send to people for people to see. This opens up a worldwide platform for people to see my work using Blogger, and I think this helped a lot with gaining feedback and allowing others to be influenced by my work. Navigation and finding specific elements of my work are also made easy via the use of navigation buttons and tabs in the left hand side of the screen, once again emphasising how much more simple using a blog is compared to other methods of viewing my work.
Evaluation Question: In what ways does your media product use,develop or challenge forms and conventions of real media products?
In what ways does your
media product use, develop or challenge forms and conventions of real media
products?
During the creation of my
media products, I have found that they have included many aspects of the used
forms and conventions which are used within the music industry. Some of the key
conventions for a music video is that they usually follow a specific theme
depending on the genre. For example a hip hop song would use aspects of
displaying money and women within their videos whilst a pop song would have a
more performance or fun narrative base to them.
My music video and song
choice were both based on an indie theme. The conventions of this theme are
generally a song which tells a story in the lyrics. This can clearly be seen
within the lyrics of my chosen song Medicine by Daughter, as it is sung as if
she is having a heartfelt conversation with someone. Indie songs generally have
a narrative and performance based music video, with the general performance giving
the impression that “less is more”. A perfect example of this would be Daughter’s
video to the song Youth, where it is a simple performance in black and white.
Evaluation Question: What have you learned from your audience feedback?
During the progression of my production, audience feedback
has been both beneficial and enlightening. I continued to use audience feedback
through out the creation of my music video and other ancillary tasks through
the use of different methods of data collection and reviews. This enabled me to
adapt my work to suit my target audience, thus ensuring that they would be
satisfied with my final product once completed.
I learnt many things from collecting audience feedback. One
of the most obvious and crucial things being whether or not my target audience
as well as age groups outside my target audience actually liked my products. If
they were not interested in my music video then the message within the
narrative would be pointless or even not one which is an issue within the age
group targeted at all. Therefore by collecting feedback, I could insure that my
video would be of interest to the target audience. I ensured this would be so,
as whenever I received feedback, I would review it and then consider altering
the part of my music video that the audience suggested I changed. This would
obviously depend on my own opinion as well as that of the audience, as if I did
not feel the feedback would improve my video, I tend to only alter the video to
a certain degree that favours the video. An example being that I received
feedback numerous times about the timing of the first scene of the video being
a bit slow. So I decided to cut out some of the footage or speed it up so that
the audience was not bored being on the same scene for a long period of time,
yet I did not change the scene completely.
Adjustments between second draft and completed video
This is a comparison bewteen my second draft known here as "final" and my completed version. The 'final' version is on the left with the fully completed video on the right. This is just to show the small changes I made between the two. I did not make any more changes to the final video other than what is seen in the video on the right. The main thing that I did was adjust the performance based scenes so that the mimming was more in time to the music and therefore looked more realistic. I also made one of the scenes pan up rather than having a still shot to make the clip more intense and capture the audiences attention.
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